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Kao

make everyday moments more extraordinary

You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an ecommerce experience that would not only house all of their brands under one roof, but launch them DTC for the first time.

With an impressive slate of brands in the beauty and personal care space, Kao wanted to create a seamless shopping experience for customers within the Kao Mall with unique opportunities for cross-selling, loyalty, and promotion across their brands. They also wanted to use the Kao Mall as a way to test and learn in order to gain insight into their consumers to positively impact other parts of their businesses.

SMAKK did extensive research and strategy in order to create a best-in-class digital experience that allowed for shared functionality across the Kao Mall while allowing a unique brand experience for each of their brands. This included design, copy and development as well as on-going implementation and improvements.

brand messaging
ecommerce ux ui design
shopify plus web development
asset management
art direction
technical architecture
systems integration
site reporting analytics
cross brand ecommerce strategy

More Projects

The Barb Shop

Ahead of expanding their product lineup, The Barb Shop approached SMAKK to help them celebrate and amplify the edge unique to those who rock short hair. The Barb Shop makes gender-neutral...

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MD Solar Sciences

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Ulé

As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market...

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Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for...

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Pavise

Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their...

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Day+West

Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.

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Cleo + Coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

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Mother Dirt

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study

The Barb Shop

Ahead of expanding their product lineup, The Barb Shop approached SMAKK to help them celebrate and amplify the edge unique to those who rock short hair. The Barb Shop makes gender-neutral...

See the Case Study

Saint Martin

Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of...

See the Case Study

MD Solar Sciences

Founded by a renowned dermatologic oncologist, MD Solar Sciences was on a mission to reinvent, elevate, and inspire the daily use of SPF by developing clean, effective formulas equal to...

See the Case Study

Ulé

As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market...

See the Case Study

Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for...

See the Case Study

Pavise

Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their...

See the Case Study

Day+West

Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.

See the Case Study

Cleo + Coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

See the Case Study

Mother Dirt

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study

The Barb Shop

Ahead of expanding their product lineup, The Barb Shop approached SMAKK to help them celebrate and amplify the edge unique to those who rock short hair. The Barb Shop makes gender-neutral...

See the Case Study

Saint Martin

Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of...

See the Case Study

MD Solar Sciences

Founded by a renowned dermatologic oncologist, MD Solar Sciences was on a mission to reinvent, elevate, and inspire the daily use of SPF by developing clean, effective formulas equal to...

See the Case Study

Ulé

As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market...

See the Case Study

Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for...

See the Case Study

Pavise

Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their...

See the Case Study

Day+West

Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.

See the Case Study

Cleo + Coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

See the Case Study

Mother Dirt

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study