What industries does SMAKK specialize in?

SMAKK specializes in beauty, wellness, skincare, haircare, personal care, CPG and food brands—helping consumer companies with branding, packaging, ecommerce and 360 campaigns.

Which services does SMAKK provide?

Brand strategy and visual identity, messaging development, packaging design, Shopify ecommerce design and development, CRO, and 360 advertising campaigns and content.

Which enterprise groups and challenger brands has SMAKK worked with?

We’ve partnered with brands owned by Unilever, Kao, Shiseido, Revlon, Wella and Colgate-Palmolive, as well as category-defining challengers like The Honey Pot Company, Harry’s, Vegamour and Little Spoon.

Why do beauty and CPG brands choose SMAKK?

Deep category expertise, measurable growth focus, and integrated capabilities across brand, packaging, ecommerce and campaigns—accelerating launches and retail readiness.

From climate-positive innovation to brands with unique stories and heritage, consumers see food and drink as more than just a functional product, but as an opportunity for sharing an experience and celebrating culture.

Food & Beverage

Whether you’re a new or scaling food and beverage brand, we connect evolving consumer trends and lifestyles to emerging global trends, to identify opportunities for your brand to stand out on both the physical and digital shelf. In other words—yes, chef.

Our Clients

find your white space

branding strategy + design

Brand strategy and creative solutions for food and beverage brands to establish a strong brand platform and unique positioning in the market.

brand strategy
naming
Brand Strategy
Visual Identity
Logo Design
Voice and Tone
Messaging and Copywriting
Brand Guidelines
Audience Validation & Testing

stand out in retail

packaging strategy + design

Innovative creative packaging solutions for food and beverage brands to help standout on both the digital and retail shelf and improve retail presence.

Creative Strategy
Packaging Design
Visual Merchandising
Refill Programs
Retail Readiness & Pitch Decks
Ecommerce Shipping Programs

engage with your audience

content strategy + creative

Robust omnichannel strategy and creative development for food and beverage brands to connect with consumers at every touchpoint.

Creative Strategy
Marketing Strategy
Campaign Content Creation
Photo Shoots
Video Shoots, Art Direction & Production
Social Media Content
Email & SMS Marketing
Marketing Funnel Testing

create a seamless experience

web design and development

Custom web design and development services for food and beverage brands that combine functional best-in-class ecommerce experiences with beautiful designs and stories.

Website design and development
Website Copywriting
UX/UI
Shopify & Shopify Plus
Custom App Development
Conversion Optimization
Email Marketing

Our Work

Little Spoon

Looking to age up from baby to big-kid, direct-to-consumer kid’s food brand, Little Spoon approached SMAKK to help them design packaging for their new line of products.

See the Case Study

Spare Food

Climate-friendly food leaders, The Spare Food Co. approached SMAKK to help translate their ethos into a brand campaign and website refresh, positioning the spirit of ‘more’ as an optimistic and…

See the Case Study

Vikre Distillery

From hometown hero to industry standout, Vikre Distillery approached SMAKK to help them embrace the quirks of their roots in Duluth, MN and detail the integrity of their spirits.

See the Case Study

Walmart Cook Shop

Looking to offer a new kind of online experience, Walmart approached SMAKK to develop the branding for the Walmart Cookshop.

See the Case Study

Little Spoon

Looking to age up from baby to big-kid, direct-to-consumer kid’s food brand, Little Spoon approached SMAKK to help them design packaging for their new line of products.

See the Case Study

Spare Food

See the Case Study

Vikre Distillery

From hometown hero to industry standout, Vikre Distillery approached SMAKK to help them embrace the quirks of their roots in Duluth, MN and detail the integrity of their spirits.

See the Case Study

Walmart Cook Shop

Looking to offer a new kind of online experience, Walmart approached SMAKK to develop the branding for the Walmart Cookshop.

See the Case Study

Little Spoon

Looking to age up from baby to big-kid, direct-to-consumer kid’s food brand, Little Spoon approached SMAKK to help them design packaging for their new line of products.

See the Case Study

Spare Food

See the Case Study

Vikre Distillery

From hometown hero to industry standout, Vikre Distillery approached SMAKK to help them embrace the quirks of their roots in Duluth, MN and detail the integrity of their spirits.

See the Case Study

Walmart Cook Shop

Looking to offer a new kind of online experience, Walmart approached SMAKK to develop the branding for the Walmart Cookshop.

See the Case Study

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Let’s connect and see how we can white-up-arrow help you grow.