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Freestyle Love Supreme Academy

bringing a genre-breaking art form online

From the Broadway stage to a new stage of digital growth, Freestyle Love Supreme approached SMAKK to brand the FLS Academy and bring more people into the fold.

When members of the renowned improv and freestyle rap group Freestyle Love Supreme founded the FLS Academy, they came to SMAKK to help them lay the groundwork for growth without compromising the existing equity of Freestyle Love Supreme. We worked with their team to create a visual world inspired by the energy of New York City, rap music, and improv to foster an inclusive, safe space where self-expression and creativity could bloom.

We developed FLS Academy’s brand voice and visual world, optimized their logo, and created a toolkit of templates the team could use as anticipated marketing moments arose, such as event invitations, class announcements, press and reviews, and newsletters.

brand strategy
branding visual identity
naming
brand messaging
website ux ui development
marketing toolkit

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