Floof

FLOOF is a dog wellness brand that creates premium products, developed by a vet dermatologist, to address the specific fur and skin needs of dogs. We loved the challenge of creating the brand in a way that felt credible and science-backed, similar to what we were seeing in the human skincare space, but we knew we had to balance that with making fur and skincare a fun, enjoyable and essential part of caring for your dog.

SMAKK led everything from brand strategy and visual identity to packaging, ecommerce design and development, messaging, DTC strategy and more – putting a large focus on education to position FLOOF as a leader in dog hygiene without losing a sense of joy and dynamism.