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Day+West

skincare for soft objects

Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.

Day+West was created to prove that soothing solutions for easily irritated, reactive, rosacea-prone, and sensitive skin could not only co-exist but indulge a passion for luxurious self-care. With three clean, chemist-formulated, and foundational skincare solutions, we knew we could position Day + West as a credible, science-backed option that offers a poetic experience and a moment of beauty, surrender, and self-care.

SMAKK led everything from naming the brand to creating its e-commerce experience, website and packaging design, and messaging with an empathetic respect for sensitive strength, and the beauty embodied by those polarities.

brand strategy
naming
brand messaging
packaging design
ecommerce ux ui design
shopify web development
art direction
photo production
email marketing
social media strategy

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