Busy Co.

clean wipes for messy moments

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

Busy Beauty Co was founded to give women back time in their days through showerless solutions that provide the convenience of single-use wipes, without the guilt that comes with their environmental impact. We knew these time-saving and biodegradable wipes would need a design and copy system to express these virtues along with the relevant skin benefits unique to each line, and loved the challenge of creating a packaging system that is unified and flexible, yet playful and memorable.

SMAKK led the brand strategy and naming, and designed a benefit-based brand system that would help with wayfinding online and on shelf. We also built a copy toolkit that could flexibly express the time and eco-friendly benefits of the wipes to bring the brand to life.

Brand Strategy
Branding & Visual Identity
Naming
Brand Messaging
Ecommerce UX/UI Design
Packaging Design
Art Direction

More Projects

tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

See the Case Study

liiv probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

See the Case Study

wild flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study

cleo+coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

See the Case Study

dao labs

Looking to bring 3,000 years of Chinese wellness to the Western market, Dao Labs turned to SMAKK to make holistic medicine feel approachable and credible.

See the Case Study

the honey pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

See the Case Study

nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

See the Case Study

otis dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral care.

See the Case Study

stamba

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study