We’ve been guiding early stage brands to direct-to-consumer success for over a decade. Our Concept to Ecommerce process, uses the full force of our team’s proven expertise to craft go-to-market strategies then develop the branding, digital experiences, and marketing campaigns to launch differentiated consumer product lines for rapid ecommerce growth.Let's Talk
Hi, we’re SMAKK. The creative superpower behind innovative wellness, beauty, and personal care brands.
Working with brands at the nexus of wellness and beauty.
Focused on results
We use a holistic approach to help beauty brands seize opportunities and grow – across tactics and strategies tied to measurable KPIs.
Driven by strategy
We look for opportunities to make the biggest impact: then execute the branding, ecommerce platforms, campaigns, and growth marketing to get the job done.
Creative with purpose
Beauty and wellness consumers are increasingly shopping their values. We believe the future belongs to brands that commit to sustainability, health, and social impact.
what we do
Brand. Build. Grow.
Our capabilities strategically support the full funnel of elevated brand building through smart growth. Simply put, we’re here to make sure you have the right tools, and do the right thing, at the right time.
Concept to Ecommerce
Brand Strategy + Development
We craft brands that are authentic, differentiated, and poised for global growth. Great brands are built by uncovering the unique, understanding how to stand out from the competition, and knowing where to take risks. We develop unique positioning, then create the brand multifaceted toolkits for growth – offering brand workshops, strategy development, visual identities, messaging, creative, and content for all of your consumer touchpoints.Let's Talk
We design stunning packaging programs for differentiated shelf presence and impactful ecommerce shipping experiences. In our process we stress finding cost effective material solutions that move towards plastic reduction, plastic free, and sustainable certifications that can realistically work across your global supply chain. With experience across food, beauty, haircare, personal care, wellness, and pharmaceuticals we know how to create designs that meet FDA, EU, and global compliance while communicating differentiated product benefits to consumers.Let's Talk
Ecommerce Strategy + Development
Ecommerce isn't just technical capability for us – it's business strategy expertise we've honed for over a decade. We're focused on crafting direct-to-consumer sites that are built to convert. We create robust Shopify Plus experiences, conversion funnels with considered UX, and integrations that work across the full funnel of marketing tactics that drive traffic and incentivize repeat purchasing. We integrate ESP strategy to all of our builds, designing, mapping, and creating content for sophisticated email marketing campaigns and segmentation strategies.Let's Talk
Website Design + Development
Our team brings brands to life across digital experiences, crafting optimized user experiences, stunning designs, and solid development solutions for robust websites.Let's Talk
Marketing Campaigns + Content
We produce content to launch and grow robust brands – creating ad campaigns and content to differentiate brands, drive customer acquisition, sales and brand awareness. We're seasoned experts at creative concepting, art direction, and production for video and photo shoots featuring products and lifestyle content for global campaigns, websites, and social media.Let's Talk
Growth Strategy + Tactics
Certain tactics are proven to drive traffic and revenue for ecommerce brands – we across all of them. Our full funnel marketing strategies drive traffic and help our clients own their marketing tactics including social media, digital advertising, email marketing, influencer campaigns, SEO/SEM strategies, and content marketing. We develop content and cross-channel campaigns effectively deploy creative at different levels so our clients meet the pace at which modern consumers are consuming content and engaging with brands.Let's Talk
“Working with SMAKK has been an absolute game-changing experience for me and my brand.”
Beatrice Feliu-Espada, CEO
The Honey Pot Company
Keep in touch
We’re always organizing events, sharing ideas, and plotting world domination (for the good guys). Get in on it.