What industries does SMAKK specialize in?

SMAKK specializes in beauty, wellness, skincare, haircare, personal care, CPG and food brands—helping consumer companies with branding, packaging, ecommerce and 360 campaigns.

Which services does SMAKK provide?

Brand strategy and visual identity, messaging development, packaging design, Shopify ecommerce design and development, CRO, and 360 advertising campaigns and content.

Which enterprise groups and challenger brands has SMAKK worked with?

We’ve partnered with brands owned by Unilever, Kao, Shiseido, Revlon, Wella and Colgate-Palmolive, as well as category-defining challengers like The Honey Pot Company, Harry’s, Vegamour and Little Spoon.

Why do beauty and CPG brands choose SMAKK?

Deep category expertise, measurable growth focus, and integrated capabilities across brand, packaging, ecommerce and campaigns—accelerating launches and retail readiness.

Audo

A personalized path to fulfilling work.

Audo was originally founded as a marketplace to empower students to find meaningful work while still in school, but came to SMAKK as it was growing into an AI-powered career-building platform for Gen Z as well as lifelong learners.

We loved that Audo was creating something inclusive that truly took the emotional and financial wellness of their audience into consideration, and not just the usual academic rhetoric. We knew we needed to push the boundaries of design and messaging to stand out while balancing a timeless feel that is still fresh and different without being distracting, dated or trendy. This meant moving away from words, symbols and structures that were borrowed from university or college vernacular or environments and leaning into the gamification aspect to Audo to help create a different look and feel without losing credibility.

SMAKK was responsible for brand strategy, naming, visual identity, and messaging that connected with Gen Z and brought new life to a space that is often cloaked in antiquated, stuffy and sometimes unapproachable aesthetics—helping Audo stand out in a more dynamic, bold culture of education.

brand strategy
branding visual identity
naming
brand messaging
ecommerce ux ui design

More Projects

BRIC Hip Hop

Looking to share different facets of Brooklyn’s rich culture with the Brooklyn community, BRIC partnered with SMAKK to create the branding for BRIC Hip-Hop as well as design an ever-green...