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PLUM

unlock vaginal health

SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care.

Plum’s groundbreaking vaginal area moisturizing serum is powered by the VGP-80TM Peptide Complex and innovative vBondTM Delivery System to deliver powerful biomimetic moisturization to the vaginal area.

We knew we needed to create a brand that not only showcased the innovative, science-backed efficacy of the products and reflected its pharmacist-founded background, but also felt premium and sophisticated, seamlessly aligning with skincare and wellness routines to fit effortlessly into the audience’s lifestyle.

SMAKK developed every aspect of the brand identity, including strategy, messaging and visual identity, packaging design, ecommerce design, and content, as well as an omnichannel launch campaign. We also collaborated with a CGI studio to bring the product’s cutting-edge science and innovation to life.

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Tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

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Liiv Probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

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Nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

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Otis Dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral...

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Honey Pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

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Stamba

Organic, meticulously sourced, crafted for performance and delivered in sustainable packaging, STAMBA approached SMAKK to optimize a strategic branding engagement.

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Busy Co.

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

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Wild Flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study

Canopy

Reimagining the humidifier as a skincare solution, Canopy partnered with SMAKK to help craft a brand identity that deftly navigates the line between beauty and wellness.

See the Case Study

Dao Labs

Looking to bring 3,000 years of Chinese wellness to the Western market, Dao Labs turned to SMAKK to make holistic medicine feel approachable and credible.

See the Case Study

Tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

See the Case Study

Liiv Probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

See the Case Study

Nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

See the Case Study

Otis Dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral...

See the Case Study

Honey Pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

See the Case Study

Stamba

Organic, meticulously sourced, crafted for performance and delivered in sustainable packaging, STAMBA approached SMAKK to optimize a strategic branding engagement.

See the Case Study

Busy Co.

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

See the Case Study

Wild Flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study

Canopy

Reimagining the humidifier as a skincare solution, Canopy partnered with SMAKK to help craft a brand identity that deftly navigates the line between beauty and wellness.

See the Case Study

Dao Labs

Looking to bring 3,000 years of Chinese wellness to the Western market, Dao Labs turned to SMAKK to make holistic medicine feel approachable and credible.

See the Case Study

Tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

See the Case Study

Liiv Probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

See the Case Study

Nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

See the Case Study

Otis Dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral...

See the Case Study

Honey Pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

See the Case Study

Stamba

Organic, meticulously sourced, crafted for performance and delivered in sustainable packaging, STAMBA approached SMAKK to optimize a strategic branding engagement.

See the Case Study

Busy Co.

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

See the Case Study

Wild Flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study

Canopy

Reimagining the humidifier as a skincare solution, Canopy partnered with SMAKK to help craft a brand identity that deftly navigates the line between beauty and wellness.

See the Case Study

Dao Labs

Looking to bring 3,000 years of Chinese wellness to the Western market, Dao Labs turned to SMAKK to make holistic medicine feel approachable and credible.

See the Case Study