World Education Services (WES) is a nonprofit organization that offers expert credential evaluation services and provides research about international education trends. WES tasked SMAKK with refreshing their branding and identity to unify a vast network of services and capabilities under the parent brand: World Education Services. In addition solving marketing and communication challenges for each division of the company, we were mindful of the subtleties of branding for a culturally diverse audience from the around the globe.
The new identity is fresh and bold, unifying their global network into one cohesive, yet robust, international brand. We created comprehensive rules and guidelines across print and digital, and deployed a system of visual tools for communication, marketing and operational needs. The refreshed brand encapsulates the emotions of hope, potential and success that WES brings to the students, talent and university administrators who rely on their service.