Building A Vital Wellness Brand.

STAMBA stands for balance – and we crafted a brand update for this adaptogenic, superfoods line to match.

STAMBA came to SMAKK for a strategic branding engagement in 2018. Sitting at the nexus of wellness and beauty, the adaptogenic nutrition brand offers a line of supplements and probiotics. We developed a brand strategy, messaging, visual identity, and packaging revamp to position the brand as approachable, nature-based, and trustworthy.

The Challenge

The supplements category has evolved quite rapidly in the past 5 years. As we began our strategy development we noted a category shift from brands that are clinical and scientifically-aligned to the emergence of more lifestyle-driven category leaders. As STAMBA prepped for expansion in their product line, they wanted a clear brand proposition and visual identity that would differentiate them on shelves and in consumer consideration.


Noting STAMBA’s unique product benefits, and product development process, we crafted a positioning statement around the brand’s holistic, organic, whole foods approach to nutrition and the overarching ethos behind the brand.

Be Vital

In developing the visual identity for the brand, we created a modern, differentiated presence steeped in the whole foods, plants, and organic elements that make its formulas unique. Using rich colors, vibrant photography, and illustrations the brand is unique from its clinical, minimalist competitors. From the violet glass reusable bottles and eco-friendly refill pouches, the considered packaging components indicate that this brand has sustainability at its core.

Principled Wellness

Ultimately, STAMBA stands for balance: from product blends, to the minimal impact of its sourcing practices on local environments, to consumers’ overall wellbeing. The whole and superfood formulas are certified organic, meticulously crafted for performance and vitality, and we designed a sustainable packaging program to integrate with a conscious lifestyle.

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