Rockport Collections

Revitalizing an American classic

In 1971, Rockport changed casual footwear forever with sport technology. Now they’re pushing boundaries again with a forward-thinking digital strategy.

The Challenge

Rockport, the adidas-owned fashion shoe brand, brought SMAKK Studios onboard in Spring 2012 to revitalize their global marketing presence and better reach a sophisticated, metropolitan consumer.

The Approach

In this ongoing, high-volume creative engagement with Rockport’s global marketing team, SMAKK provides art direction, web design and development services, email and digital marketing deliverables, and brand guidelines on an ongoing basis. We approach the launch of each new shoe collection as an opportunity to create a powerful story that connects with consumers on an emotional level and calls out the features and benefits that make Rockport shoes unique. We’ve created digital campaigns for collections for the past 4 years across the email marketing, landing pages, digital ads and the ecommerce site itself.

The Waterproof Collection


Since we started our engagement, Rockport has experienced a 30% growth in ecommerce sales year over year. Their customer base has largely expanded in metropolitan regions and their brand has become more relevant than ever amongst urban professionals. In the coming year, they are expecting increased growth.

The Dress Shoes Collection

The XCS Collection

Italian Design

The Spring 2015 Total Motion Collection

The Seven to 7 Collection

The Dress Shoes Collection

The Fall 2014 Total Motion Collection

Featured Work

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