Material Girl

A new look for Madonna's fashion brand

We created a new digital experience for the Queen of Pop's clothing line.

The Challenge

Madonna’s apparel line, Material Girl, needed an innovative way to debut its new fashion director and influencer face, Pia Mia. To build awareness for Material Girl’s new direction and showcase the F/W ‘16 campaign (and beyond), SMAKK was tapped to create a new branded digital experience.

Our Approach

We were excited to reposition the brand in a way that allows fans to interact with this young fashion icon. Drawing from Pia’s unique and edgy style, we designed a bold website that allows users to engage the brand, and it’s fashion director, through immersive content like a video channel for Pia’s webisodes and shoppable fashion discovery pages.

The Result

With the brand’s newly developed campaign direction, we built an entire online experience for users to shop and engage with Pia. By utilizing a modern, responsive design, SMAKK created a bold platform for the new face of Madonna’s Material Girl.

Featured Work

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