In launching their first ecommerce initiative in the US, the Korean beauty company behind Dashing Diva wanted a digital platform that would stand out in the crowded nail care space. With a massive product catalog, and complex product categories, Dashing Diva needed some serious strategy behind their ecommerce plan. SMAKK put together a plan for user experience that helped decode Dashing Diva's diverse products into clear product categories, and created opportunities for education and inspiration across the site. Our designs built on a custom Shopify theme allow Dashing Diva's team to effortlessly roll-out new products with tutorials inspiration galleries, cross-product promotions, product bundling, and run marketing initiatives. We also provide art direction to unify the brand's look and feel, and bring a modern sense of fashion-forward fun across the brand's photography for web, social media, and beyond. Nailed it!