Dashing Diva

Dashing digital for an innovative beauty brand

With hundreds of SKUs and nail care product categories Dashing Diva's new ecommerce site makes it easy to learn, shop, and find inspiration.

The Challenge

In launching their first ecommerce initiative in the US, the Korean beauty company behind Dashing Diva wanted a digital platform that would stand out in the crowded nail care space. With a massive product catalog, and complex product categories, Dashing Diva needed some serious strategy behind their ecommerce plan. SMAKK put together a plan for user experience that helped decode Dashing Diva's diverse products into clear product categories, and created opportunities for education and inspiration across the site. Our designs built on a custom Shopify theme allow Dashing Diva's team to effortlessly roll-out new products with tutorials inspiration galleries, cross-product promotions, product bundling, and run marketing initiatives. We also provide art direction to unify the brand's look and feel, and bring a modern sense of fashion-forward fun across the brand's photography for web, social media, and beyond. Nailed it!

Featured Work

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