The Mission Plan

We believe brands have the power to make positive impact and embrace sustainability as their new standard of success.

The Mission Plan

The Mission Plan

We created the Mission Plan to help consumer brands find realistic pathways to sustainability – driving positive impact on the planet and creating opportunities for differentiation. In 2020, we released our first in a series of accessible guides designed to give brands actionable steps towards building a resilient future and using these changes to drive brand growth.



Easy Wins For Sustainability

We've compiled this guide for beauty and CPG brands to make sustainable changes that can be integrated in a matter of weeks – not years – and connected these to marketing strategies that deliver ROI. Download this guide for actionable steps to create smarter packaging systems, reduce carbon footprint, and build nonprofit partnerships.

developing powerful brands

We’re experts in developing powerful brands and excelling their growth. Consumers are demanding more and we help position brands for success through a commitment to positive change.

Our Sustainability Goals

Our Sustainability Goals

Transforming Brands

We work directly with beauty and consumer goods brands to drive their business growth and empower their sustainable transformation. We build brands that matter.

Leading Brands into the Future

We're sharing our leadership and sustainability knowledge through our four Mission Plan guides this year to help brands meet the triple bottom line.

Becoming a B‑Corp

At SMAKK we're always setting higher goals for ourselves. A major focus for us this year is becoming B-Corp Certified as we believe in using business for good.


“Brands have the incredible opportunity to be leaders and play a decisive role in building a better future.”


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