A FinTech startup with a heart
Pairity aims to solve the consumer debt crisis using artificial intelligence and machine learning
Pairity came to us in need of audience targeting strategies, brand positioning, a strong visual identity, messaging platform, and website to convert traffic into leads. We started by first understanding the competitive landscape and psychographic profiles of the decisions makers at the businesses that would be Pairity’s ideal clients. Building from there we constructed a brand platform that was designed to differentiate from competitors, and position Pairity as an innovative leader in AI and Fintech that kept the needs and success of people at the center of their technology.
With the brand developed and website launched, we pivoted into marketing. Starting with a strategy to drive qualified leads, we focused on speaking to Pairity’s overarching themes of equanimity, humanity, and business solutions at the brand, product, and industry level. We developed a content matrix to identify the topics Pairity could use to engage their audience - business leaders and decision makers - across social media, email marketing, long form content, and automated tools like chatbots.
Each month we construct a marketing plan to stay relevant on brand news, product milestones, and industry insight. We manage a regular posting schedule for social media, produce monthly newsletters, and create blog content that engages current and potential users. Rounding out this strategy by providing monthly analytics means we can see exactly how our marketing tactics are performing, and make recommendations and adaptations based on this. During our marketing engagement with Pairity, traffic to their website has increased by 30.8% and engagement across their social media platforms has increased by 96.5%.