Case Study

Make It With Walmart


Develop a new identity and launch campaign for a digital hub of interactive, family-friendly activities that launched during the COVID-19 pandemic — in order to position it as an evergreen destination, complement Walmart’s existing Cookshop platform, and communicate a DIY spirit evocative of the platform’s offerings.



  • Research and Brand Strategy

  • Naming

  • Branding & Visual Identity

  • Graphics and UI Toolkit

  • Brand, photography & application guidelines

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