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When Walmart launched a digital hub for interactive and family-friendly activities, they approached SMAKK to communicate the DIY spirit evocative of the platform’s offerings.
During the COVID-19 pandemic, Walmart set out to complement their existing Cookshop platform with a digital hub for interactive and family-friendly activities. SMAKK leaned into the DIY spirit of the platform’s offerings to develop a campaign identity that positioned the initiative as an evergreen destination for Walmart consumers.
SMAKK led everything from research and brand strategy, naming, branding & visual identity, graphics and UI toolkit, brand, photography & application guidelines.
- Brand Strategy
- Naming
- Branding & Visual Identity
- Graphics & UI Toolkit
- Brand, Photography, & Application Guidelines
- Email Marketing
- Marketing Toolkit
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