Case Study
Little Spoon
A Fresh Take On Mealtime
Looking to age up from baby to big-kid, direct-to-consumer kid’s food brand, Little Spoon approached SMAKK to help them design packaging for their new line of products that clearly distinguishes their original, younger skewing meals and snacks from their new, older line for ages four and up.
Introduction
Introduction
Little Spoon is an award-winning, leading DTC brand on a mission to make parents’ lives easier and kids healthier. With an online community of more than 1.5 million subscribers, they service hundreds of thousands of millennial and Gen Z parents across the country with healthy, nutritious, and fun food for their children at every eating stage.
Why We Loved This Project
Why We Loved This Project
From your baby’s first bites to their big kid years, the fact that Little Spoon offers USDA organic, non-GMO baby food in six stages, is just one of the many reasons we were hungry to work with the brand. We love that every Little Spoon product is clean, tested for 400+ contaminants including heavy metals, cut to size to support children’s motor and oral skills, and packed with a wide array of veggies to prevent picky eating and jumpstart a lifetime of healthy eating. We knew bringing old-school lunches and snacks up to new school standards would require making bold creative choices, using playful fonts, joyful category and product names, original illustrations and “power badges” to make every meal memorable and exciting.
What We Did
What We Did
Beginning with the product language, SMAKK created strong, ownable category names that kids could ask for by name–Lunchers, Veggie Loops, Dippers, and Fruit Rippers–as well as flavor names to build familiarity and understanding across the broader brand architecture, as well as key marketing channels. SMAKK also illustrated ingredient-inspired characters to further establish a system across products that felt young and playful for kids, with value callouts–like hidden vegetable ingredients–to make the decision easy and exciting for parents too.
Services Provided
Services Provided
Brand Strategy, Copywriting, Product Naming, Packaging, Illustration
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