Glassware that does good.
We created a beautiful new brand and ecommerce experience for a unique homegoods line bringing hand blown glass to the modern table.
Cheryl Saban’s handblown glassware is a home goods brand doing good. The brand uses 100% profits to fund nonprofits that work to end violence against women and children. To bring this brand to life we created a visual identity that drew inspiration from the products themselves – colorful, perfectly imperfect, and unique. Positioning the brand to bring artistry into everyday life, our messaging is vibrant and celebratory connecting the mission to the brand's joyful ethos. To contextualize the products we concepted and produced photoshoot emphasizing the materiality and craftsmanship in this modern line.