SMAKK is a branding and marketing agency with a purpose. We use our focused set of capabilities to develop and grow world-changing brands that are better for people and the planet.
Founded in 2011 and based in NYC, we are proudly one of the .1% of creative agencies owned by women. Today, our services include brand strategy and development, website design and development, packaging design, and marketing strategy and execution.
We work with brands across a range of sectors including wellness and personal care, beauty, lifestyle, and social impact. Past clients have included The Honey Pot Co., S.C. Johnson, Busy Co, Conscious Step, Shiseido, Two Blind Brothers, and the NYC Mayor’s Office of Sustainability.
The way we work
Happy people do good work. We like to do good work so we rigorously invest in creating a great workplace. This means work/life balance, knowing your coworkers, and supporting instead of managing. It means valuing empathy and curiosity. It means no egos or competition. It means opportunities to learn, coworkers who are excited to collaborate and a team invested in helping you reach the next level. It means celebrating our wins together and learning from our challenges so we all can meet them more effectively the next time. It means fun things like happy hours, company retreats, and summer Fridays but it also means serious things like funding professional development, building an inclusive and diverse team, 401k plans with company matching, fully paid health, vision, and dental benefits, and policies that make sure you can attend to your mental health and self care. It means ‘work from where you want to work’– but we also have an office and coworking memberships so you can get away from your roommates or partners or kids if you need to.
Part of the fun of being a small agency means that we’re constantly questioning how we can be a better place to work and then putting those ideas into action.
The work we do
Not all brands deserve good work. And we only do good work so we only work with brands that are making the world a better place. This means we work with brands that are sustainable, involved in social justice and issues with inequality, creating responsible supply chains, or solving issues in human health and wellness. We also only work with nice people.
About the position
You’d be a key point of contact for both the client and the project team, critical to the success of our marketing engagements – working with the CMO, Creative Team, Ecommerce Team and CEO to develop strategy and ensure the execution on all deliverables meets agency standards.
A background in account management and digital marketing for branding and marketing clients in the CPG space with a focus on beauty, wellness, and consumer lifestyle is preferred. We’re looking for someone proactive, energetic and driven, with a proven track record of success launching brands and managing marketing campaigns.
Responsibilities will include:
Responsible for developing and managing the project plans and project teams to execute on scopes of work for branding and digital marketing
Overseeing Junior Account Managers, Coordinators, and Interns
Oversee and plan project schedules, budgets, assets, and overall project organization to ensure requirements and project deliverables dates are clearly communicated, understood and executed upon
Work with project team and be actively involved in all aspects of the work
Schedule and lead internal and external meetings and check-ins
Maintain great client communications including meeting agendas, recaps & status updates, revision requests and more, trafficking communications to appropriate agency and client contacts
Consistently identify needs that clients may not recognize and ensure approaches and solutions are linked to objectives and future needs
Plan and create strategy and content for social media channels, and collaborate with agency team as needed
Prepare performance reports on marketing activities, measure social analytics, email marketing analytics, ecommerce performance, influencer engagements, and proactively suggest strategies for growth and success
Manage pre-production, production, and post for video and photoshoots
Plan and execute email marketing, and collaborate with agency team
Q/A and proof agency digital work for accuracy, errors, and client requests before it is published and/or released to client
Manage client expectations, ensure delivery of the highest quality service, and solicit and act on client feedback
Onboarding new clients
Maintain your industry knowledge with ongoing brand and marketing trendspotting
Brand positioning research for clients - assist with strategy / creative briefs