Springer

Where do you library?

We rebranded and launched a new multi-channel global campaign for SpringerLink.

The Challenge

Springer needed a vibrant new campaign to launch their new cross-device application, SpringerLink. The powerful product brings STM research to academic and government librarians, researchers and students - anywhere. This campaign needed to tell the story of the product by showing that the modern library is everywhere you need it.

The Results

We launched a new campaign to raise awareness for the new SpringerLink product across print, events, social and digital channels inviting the audience to answer “Where do you library?” With an updated look and feel, the ads featured STM students, researchers and practitioners using the mobile product in the field, where SpringerLink brings relevant research to them. A new email strategy further engages the library community with a content-rich campaign.

Featured Work

Start a Project

Hi I’m Loren.
I can get the ball rolling to help your brand

We're a New York City creative agency specializing in branding, web design, web development, user experience design, ecommerce, and digital strategy for brands.
Made in Brooklyn, NY.

© 2017 SMAKK Studios. All rights reserved.