SMAKK was tasked with creating a new website that could integrate a robust membership directory, on-site sales transactions, and wearable fitness technology. We also needed to create an efficient experience for users on all devices, from registration to class sign-up and beyond.
Innovation is a core tenet of the BFX Studio brand. So when it came to creating their website, we pushed the boundaries of technology and rethought how clients could interact with the studio online. We wanted a client's online experience with BFX to reflect the seamless and personalized experience they have when in the studio.
Completely Responsive Design
Using a mobile-first approach, we began by creating wireframe designs for handheld devices. This helped us find simple solutions for the most complex pages like schedule searches and purchasing on the smallest screens. We then expanded these solutions to desktop and tablet for a fully responsive site.
Streamlined User Experience
The final site designs offer a responsive, dynamic experience that makes finding a class and reserving a spot easy for on-the-go metropolitan professionals.
Industry-leading class sign-up process
We conducted extensive competitive research and discovered one common problem across the industry: clunky online class registration and purchasing. Our solution was to develop a more efficient web application that simplifies transactions so customers can make purchases with fewer clicks and less hassle.
Intuitive class search functionality
Built to interface with the website backend database, the site intuitively remembers and suggests personal settings like favorite classes and instructors to provide returning users with one-click class sign-ups and purchases.